Once upon a time, caviar was for the Champagne elite. Velvet banquettes. Soft jazz. Someone named Baroness Something saying “darling” while adjusting her opera glove.

Then we showed up. And we said:

“Cool. But what if we slapped it on the back of our hand and made it hot on TikTok?”

Welcome to #CaviarBumps—part snack, part flex, part spiritual awakening.

So, what is a caviar bump?

Picture it: You. A jar. A glisten of black roe balanced delicately on your hand. A dramatic slurp. A wide-eyed “What just happened?” look into the camera.

It’s indulgent. It’s lawless. It’s a vibe. It’s also the exact moment Gen Z officially stole caviar from the 1%.

No spoons. No rules. Just rich energy.

Caviar bumps are what happen when you take something elitist and make it… snackable. Messy. Fun. Loud. Filmed in 4K under LED lighting in someone’s kitchen. No oysters. No silver spoons. No apologies.

It’s giving:

“I just ascended.”
“I didn’t expect this to change my personality but here we are.”
“Luxury unlocked.”

Why it’s a thing:

Because vibes > etiquette. Because Gen Z doesn’t wait for special occasions. Because if it’s tactile, dramatic, and vaguely bougie—it’s going viral. Because bumping caviar off your hand at a party is the kind of chaotic energy we support.

How to bump (without getting kicked out of brunch):

Step 1: Start Small. Grab our 4oz jar. It’s smooth, creamy, and doesn’t require a trust fund.

Step 2: Spoon optional. Dab the caviar onto the back of your hand—no plate, no pretense. This is performance art.

Step 3: Pair It Like You Were Dared To. Potato chips. French fries. A martini. Or if you’re off the sauce, an aggressively cold Coke. (Yes, with ice. We said what we said.)

Step 4: Film It. Post It. Live Your Best Life. Because if you bump caviar and no one sees it… did it even happen?

Final thought:

Caviar isn’t having a comeback. It’s having a main character arc.

So, grab a jar. Grab a friend. And do some bumps. (The legal kind.)

With Great Love and Great Taste,

Hey Caviar

#CaviarForAll #EatTheRiches #GetYourRoeOn #SnackLikeYouMeanIt