Our Origin Story
Premium caviar without the pretension
The idea of Hey Caviar wasn’t born in a boardroom or a Michelin kitchen. It started in a neighbourhood where luxury was more urban myth than everyday reality.
Two kids grew up grabbing joy wherever they could find it — and every once in a while, that joy came in the form of black caviar.
Not because it was fancy. Because it slapped.
Even back then, one question kept buzzing:
Why is premium caviar treated like a hush-hush VIP secret? Why should the good stuff — the real, high-quality, ocean-rich magic — be reserved for people with trust funds and tuxedo opinions? Fast-forward. The kids grew up, worked their asses off, stumbled into a little serendipity and a lot of money, and finally asked the obvious question out loud: What if luxury stopped acting so… serious?
So they partnered with a top-tier sturgeon caviar producer, chopped out the middlemen (sorry, not sorry), and built a smarter, colder, fresher way to buy caviar online — sustainably sourced, overnight shipped, and priced like someone finally called BS on the luxury tax.
And that’s how Hey Caviar was born — not to “democratize” anything, but to subvert luxury in the funniest, boldest, most delicious way possible.
The same premium Kaluga caviar the fancy brands flaunt, minus the velvet ropes, the attitude, and the unnecessary zeros on the price tag.
Because caviar shouldn’t whisper.
It should show up, make noise, and taste baller on a Tuesday.
Welcome to Hey Caviar — premium taste without the performance.
Congrats, you’ve arrived. We’ve been expecting you.
Welcome to the party, we’ve been expecting you.
Our Vision
Making luxury caviar a part of everyday life
At Hey Caviar, our vision is simple: make premium caviar an accessible luxury and, in doing so, elevate the way people snack, celebrate, and connect. We believe everyday moments deserve a little glamour, and that the right bite can turn the ordinary into the extraordinary.
By offering high-quality, sustainably sourced caviar at a fair price, we’re not just redefining snacking—we’re shaping a new lifestyle. One that invites more people to enjoy the elegance of affordable caviar, share meaningful moments, and celebrate the beauty hidden in daily life.
This is more than food. It’s a movement toward connection, inclusivity, joy, and living just a little more deliciously.
Hey Caviar: savor the finer pleasures, every day.
Our Promise
Luxury caviar, served with zero pretension
This is our heart-on-our-sleeve promise to you: to make the caviar experience as joyful, accessible, and down-to-earth as we are. With Hey Caviar, luxury isn’t limited to the select few — it’s a vibe, a feeling, and a celebration of everyday moments elevated with premium, sustainably sourced caviar.
We’re here to deliver affordable luxury, served cold, fresh, and without an ounce of pretension. Whether you’re toasting a milestone or just upgrading a Tuesday, Hey Caviar makes every moment taste richer.
Luxury for real life. Joy, delivered chilled. Eat the riches today.
Shop Our Caviar
Snack like you own a yacht,
even if you don’t.
Welcome to Hey Caviar – premium roe without the premium attitude.
Explore our lineup of caviar for sale – the kind that says “snack time, but make it iconic.”
Let’s Dish.
We’re happy to answer any questions about our caviar and our brand.
You can check our FAQs or drop us a line below.