What’s with
the whale tail?
The whimsical flourish of the whale’s fin in the ‘C’ of our logo is a creative
nod to the grandeur of the ocean’s most magnificent creatures, despite
our caviar originating from the sturgeon. This choice is deliberate and
symbolic; Just as whales are the celebrated giants of the sea, known for
their intelligence and social nature, Hey Caviar aspires to stand out in the
social spaces of our consumers, encouraging connections and memorable
moments around shared tastes.
The fin is a beacon of exploration and wonder, mirroring our dedication
to bringing the extraordinary within reach, fostering a sense of communal joy
in every encounter with our product.